Retail

Luxury Retail In China

- Team Best Retail Consultants

For newcomers, the first thing to understand about China is that it is not one market, but in fact every city and region is a different market.

The Chinese are new consumers of luxury goods and therefore not as sophisticated as consumers in mature luxury markets. Many western brands are already present in China, but as the average Chinese consumer is not as aware or knowledgeable about the history and style of each luxury brand, China is a battleground for media companies promoting brand awareness. As a result, the consumer is bombarded by media messages encouraging luxury spending.

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